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Fort Worth, Texas

I build the booking, tracking and storefront software that service businesses run on.

Full-stack product engineer. 11 projects for repair, medical transport, delivery and retail businesses, including my own repair company, Fix Vise. 10 are live; 1 is in progress.

Selected work

Device repair

Fix Vise

Repair booking, tracking and store, founded December 2024, following CallToRepair (August 2018-2024, sold). Repair work since 2018: 500+ repairs, 4.8 from 55+ reviews.

Read the case study
All 11 projects →

What I do

Engineering

Booking flows, quotes, tracking, customer accounts, marketplaces and stores, from database to interface.

See: Fix Vise, Midway Mover, Laandry

SEO

Service, location and guide pages written for how people search for local help.

See: Fix Vise, CPRNME

Design

I design the sites I build: layout, copy and the booking forms customers fill in.

See: All projects

Operations

I run Fix Vise, my own repair company, on the platform I built for it. Founded December 2024, following CallToRepair (August 2018-2024, sold).

See: Fix Vise

How I build with AI tools

I use AI tools to plan, write and review code.

  • Claude and Claude CodePlanning, writing code, and reviewing changes.
  • v0First drafts of interfaces.

This site was built that way: a written plan for each step, approved before any code, one small change at a time, and a passing build before anything merges.

About

Umar Farooq, portrait with UF monogram

Self-taught founder and full-stack builder in Fort Worth, Texas. Founded December 2024, following CallToRepair (August 2018-2024, sold), Fix Vise is an on-site device repair company, and I built the software it runs on.

Since then I have designed and built sites and booking tools for medical transport, delivery, remodeling, retail and community clients.

GitHub

Hiring for a full-stack role?

Tell me about the team and the product. Or use the full contact page to pick a topic, or email contact@umarfarooq.co.

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